{"id":4947,"date":"2021-08-23T15:00:00","date_gmt":"2021-08-23T15:00:00","guid":{"rendered":"https:\/\/www.aiproblog.com\/index.php\/2021\/08\/23\/these-researchers-are-bringing-ai-to-farmers\/"},"modified":"2021-08-23T15:00:00","modified_gmt":"2021-08-23T15:00:00","slug":"these-researchers-are-bringing-ai-to-farmers","status":"publish","type":"post","link":"https:\/\/www.aiproblog.com\/index.php\/2021\/08\/23\/these-researchers-are-bringing-ai-to-farmers\/","title":{"rendered":"These researchers are bringing AI to farmers"},"content":{"rendered":"<p>Author: <\/p>\n<div>\n<div class=\"block-paragraph\">\n<div class=\"rich-text\">\n<p>\u201cFarmers feed the entire world \u2014 so how might we support them to be resilient and build sustainable systems that also support global food security?\u201d It\u2019s a question that Diana Akrong found herself asking last year. Diana is a UX researcher based in Accra, Ghana, and the founding member of Google\u2019s Accra UX team.<\/p>\n<p>Across the world, her manager Dr. Courtney Heldreth, was equally interested in answering this question. Courtney is a social psychologist and a staff UX researcher based in Seattle, and both women work as part of Google\u2019s\u00a0<a href=\"https:\/\/pair.withgoogle.com\/\">People + Artificial Intelligence Research (PAIR) group<\/a>. \u201cLooking back on history, we can see how the industrial revolution played a significant role in creating global inequality,\u201d she says. \u201cIt set most of Western Europe onto a path of economic dominance that was then followed by both military and political dominance.\u201d Courtney and Diana teamed up on an exploratory effort focused on how AI can help better the lives of small, local farming communities in the Global South. They and their team want to understand what farmers need, their practices, value systems, what their social lives are like \u2014 and make sure that Google products reflect these dynamics.<\/p>\n<p>One result of their work is a\u00a0<a href=\"https:\/\/interactions.acm.org\/archive\/view\/july-august-2021\/what-does-ai-mean-for-smallholder-farmers\">recently published research paper<\/a>. The paper \u2014 written alongside their colleagues Dr. Jess Holbrook at Google and Dr. Norman Makoto Su of Indiana University and published in the ACM Interactions trade journal \u2014 dives into why we need farmer-centered AI research, and what it could mean not just for farmers, but for everyone they feed. I recently took some time to learn more about their work.<\/p>\n<p><\/p>\n<p><b>How would you explain your job to someone who isn&#8217;t in tech?<\/b><\/p>\n<p><b>Courtney:<\/b>\u00a0I would say I\u2019m a researcher trying to understand underserved and historically marginalized users\u2019 lives and needs so we can create products that work better for them.\u00a0<\/p>\n<p><b>Diana:\u00a0<\/b>I\u2019m a researcher who looks at how people interact with technology. My superpower is my curiosity and it\u2019s my mission to understand and advocate for user needs, explore business opportunities and share knowledge.<\/p>\n<p><\/p>\n<p><b>What\u2019s something on your mind right now?\u00a0<\/b><\/p>\n<p><b>Diana:<\/b>\u00a0Because of COVID-19, there\u2019s the threat of a\u00a0<a href=\"http:\/\/www.fao.org\/2019-ncov\/q-and-a\/impact-on-food-and-agriculture\/en\/\">major food crisis<\/a>\u00a0in India and elsewhere. We\u2019re wondering how we can work with small farms as well as local consumers, policymakers, agricultural workers, agribusiness owners and NGOs to solve this problem.<\/p>\n<p>Agriculture is very close to my heart, personally. Prior to joining Google, I spent a lot of time learning from smallholder farmers across my country and helping design concepts to address their needs.\u00a0<\/p>\n<\/div>\n<\/div>\n<div class=\"block-pull_quote\">\n<div class=\"uni-pull-quote h-c-page\">\n<section class=\"h-c-grid\">\n<div class=\"uni-pull-quote__wrapper h-c-grid__col h-c-grid__col--8 h-c-grid__col-m--6 h-c-grid__col-l--6 h-c-grid__col--offset-2 h-c-grid__col-m--offset-3 h-c-grid__col-l--offset-3\">\n<div class=\"uni-pull-quote__inner-wrapper h-c-copy h-c-copy\">\n<q class=\"uni-pull-quote__text\">\u201cFarmers feed the entire world \u2014 so how might we support them to be resilient and build sustainable systems that also support global food security?\u201d<\/q> <cite class=\"uni-pull-quote__author\"><span class=\"uni-pull-quote__author-meta\"><strong class=\"h-u-font-weight-medium\">Diana Akrong<\/strong><br \/> UX researcher, Google<\/span><\/cite>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<div class=\"block-paragraph\">\n<div class=\"rich-text\">\n<p><\/p>\n<p><b>Courtney:<\/b> I\u2019ve been thinking about how AI can be seen as this magical, heroic thing, but there are also many risks to using it in places where there aren\u2019t laws to protect people. When I think about Google\u2019s\u00a0<a href=\"https:\/\/ai.google\/principles\/\">AI Principles<\/a>\u00a0\u2014 be socially beneficial, be accountable to people, avoid reinforcing bias, prioritize safety \u2014 those things define what projects I want to work on. It\u2019s also why my colleague Tabitha Yong and I developed a set of\u00a0<a href=\"https:\/\/design.google\/library\/racial-equity-everyday-products\/\">best practices<\/a>\u00a0for designing more equitable AI products.<\/p>\n<p><\/p>\n<p><b>Can you tell me more about your paper, \u201cWhat Does AI Mean for Smallholder Farmers? A Proposal for Farmer-Centered AI Research,\u201d recently published in\u00a0<a href=\"https:\/\/interactions.acm.org\/archive\/view\/july-august-2021\/what-does-ai-mean-for-smallholder-farmers\">ACM Interactions<\/a>?\u00a0<\/b><\/p>\n<p><b>Courtney:<\/b> The impact and failures of AI are often very western and U.S.-centric. We\u2019re trying to think about how to make this more fair and inclusive for communities with different needs around the globe. For example, in our farmer-centered AI research, we know that most existing AI solutions are designed for large farms in the developed world. However, many farmers in the Global South live and work in rural areas, which trail behind urban areas in terms of connectivity and digital adoption. By focusing on the daily realities of these farmers, we can better understand different perspectives, especially those of people who don\u2019t live in the U.S. and Europe, so that Google\u2019s products work for everyone, everywhere.<\/p>\n<\/div>\n<\/div>\n<div class=\"block-image_carousel\">\n<div class=\"h-c-page article-module\" data-component=\"uni-image-carousel\">\n<div class=\"article-module glue-pagination h-c-carousel h-c-carousel--simple h-c-carousel--dark ng-cloak\" data-glue-pagination-config=\"{cyclical: true}\">\n<div class=\"h-c-carousel__wrap\">\n<ul class=\"glue-carousel ng-cloak\" data-glue-carousel-options=\"{pointerTypes: ['touch', 'mouse'], jump: true}\">\n<li class=\"h-c-carousel__item article-carousel__slide\">\n<figure class=\"h-c-grid\">\n<div aria-label=\"Courtney is on the left of a giant billboard at the CGIAR Platform for Big Data in Agriculture summit in 2019 and Diana is on the right side of the same sign.\" class=\"article-carousel__slide-img h-c-grid__col h-c-grid__col--10 h-c-grid__col--offset-1 \" style=\"background-image: url(https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/images\/Courtney_and_Diana_CGIAR.max-1000x1000.jpg);\"><span class=\"h-u-visually-hidden\">Courtney is on the left of a giant billboard at the CGIAR Platform for Big Data in Agriculture summit in 2019 and Diana is on the right side of the same sign.<\/span><\/div><figcaption class=\"article-carousel__caption h-c-grid__col h-c-grid__col--10 h-c-grid__col-l--8 h-c-grid__col--offset-1 h-c-grid__col-l--offset-2\">\n<div class=\"rich-text\">\n<p>In 2019, Courtney and Diana led a workshop at the\u00a0CGIAR Platform for Big Data in Agriculture summit; Courtney also participated in a panel discussion.\u00a0In 2020, Diana spoke at a <a href=\"https:\/\/bigdata.cgiar.org\/blog-post\/2020-convention-session-human-centered-design-and-gender\/\">virtual CGIAR panel<\/a> on human-centered design.\u00a0<\/p>\n<\/div>\n<\/figcaption><\/figure>\n<\/li>\n<li class=\"h-c-carousel__item article-carousel__slide\">\n<figure class=\"h-c-grid\">\n<div aria-label=\"Diana on the left and Courtney on the right are smiling and hugging each other.\" class=\"article-carousel__slide-img h-c-grid__col h-c-grid__col--10 h-c-grid__col--offset-1 \" style=\"background-image: url(https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/images\/courtney__Diana.max-600x600.jpg);\"><span class=\"h-u-visually-hidden\">Diana on the left and Courtney on the right are smiling and hugging each other.<\/span><\/div><figcaption class=\"article-carousel__caption h-c-grid__col h-c-grid__col--10 h-c-grid__col-l--8 h-c-grid__col--offset-1 h-c-grid__col-l--offset-2\">\n<div class=\"rich-text\">\n<p>Diana (left) and Courtney (right) are dedicated to building inclusive AI for farmers with small rural businesses in Africa and Asia. Diana is based in Accra, Ghana and Courtney is based in Seattle, Washington in the U.S.\u00a0<\/p>\n<\/div>\n<\/figcaption><\/figure>\n<\/li>\n<li class=\"h-c-carousel__item article-carousel__slide\">\n<figure class=\"h-c-grid\">\n<div aria-label=\"Courtney is pictured on a research trip to India, looking out of a latticed window with a beautiful traditional Indian dress and earrings.\" class=\"article-carousel__slide-img h-c-grid__col h-c-grid__col--10 h-c-grid__col--offset-1 \" style=\"background-image: url(https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/images\/Courtney_Hero4.max-1000x1000.jpg);\"><span class=\"h-u-visually-hidden\">Courtney is pictured on a research trip to India, looking out of a latticed window with a beautiful traditional Indian dress and earrings.<\/span><\/div><figcaption class=\"article-carousel__caption h-c-grid__col h-c-grid__col--10 h-c-grid__col-l--8 h-c-grid__col--offset-1 h-c-grid__col-l--offset-2\">\n<div class=\"rich-text\">\n<p>Courtney pictured here during a research trip to India.<\/p>\n<\/div>\n<\/figcaption><\/figure>\n<\/li>\n<li class=\"h-c-carousel__item article-carousel__slide\">\n<figure class=\"h-c-grid\">\n<div aria-label=\"Diana is smiling and wearing an apron for a team building exercise.\" class=\"article-carousel__slide-img h-c-grid__col h-c-grid__col--10 h-c-grid__col--offset-1 \" style=\"background-image: url(https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/images\/Diana2.max-1600x1600.jpg);\"><span class=\"h-u-visually-hidden\">Diana is smiling and wearing an apron for a team building exercise.<\/span><\/div><figcaption class=\"article-carousel__caption h-c-grid__col h-c-grid__col--10 h-c-grid__col-l--8 h-c-grid__col--offset-1 h-c-grid__col-l--offset-2\">\n<div class=\"rich-text\">\n<p>Diana is all smiles at a team building event.<\/p>\n<\/div>\n<\/figcaption><\/figure>\n<\/li>\n<\/ul>\n<div class=\"h-c-carousel__paginate glue-pagination-previous uni-click-tracker\" data-analytics='{\n            \"event\": \"page interaction\",\n            \"category\": \"interaction\",\n            \"action\": \"image carousel\",\n            \"label\": \"arrow - left click\"\n           }' data-glue-pagination-label=\"Previous\" data-glue-pagination-update-model=\"false\"><\/p>\n<div class=\"h-c-carousel__paginate-wrap\"><svg class=\"h-c-icon h-c-icon--keyboard-arrow-left\" role=\"img\"><use xlink:href=\"#mi-keyboard-arrow-right\"><\/use><\/svg><\/div>\n<\/div>\n<div class=\"h-c-carousel__paginate glue-pagination-next uni-click-tracker\" data-analytics='{\n            \"event\": \"page interaction\",\n            \"category\": \"interaction\",\n            \"action\": \"image carousel\",\n            \"label\": \"arrow - right click\"\n           }' data-glue-pagination-label=\"Next\" data-glue-pagination-update-model=\"false\"><\/p>\n<div class=\"h-c-carousel__paginate-wrap\"><svg class=\"h-c-icon h-c-icon--keyboard-arrow-right\" role=\"img\"><use xlink:href=\"#mi-keyboard-arrow-right\"><\/use><\/svg><\/div>\n<\/div>\n<\/div>\n<div class=\"h-c-carousel__navigation\">\n<div class=\"glue-pagination-page-list uni-click-tracker\" data-analytics='{\n            \"event\": \"page interaction\",\n            \"category\": \"interaction\",\n            \"action\": \"image carousel\",\n            \"label\": \"arrow - dot click\"\n           }'><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"block-paragraph\">\n<div class=\"rich-text\">\n<p><b>Why did you want to work at Google?<\/b><\/p>\n<p><b>Diana:<\/b>\u00a0I see Google as home to teams with diverse experiences and skills who work collaboratively to tackle complex, important issues that change real people\u2019s lives. I\u2019ve thrived here because I get to work on projects I care about and play a critical role in growing the UX community here in Ghana.<\/p>\n<p><b>Courtney:<\/b>\u00a0I chose Google because we work on the world&#8217;s hardest problems. Googlers are\u00a0 fearless and the reach of Google\u2019s products and services is unprecedented. As someone who comes from an underrepresented group, I never thought I would work here. To be here at this moment is so important to me, my community and my family. When I look at issues I care about the most \u2014 marginalized and underrepresented communities \u2014 the work we do plays a critical role in preventing algorithmic bias, bridging the digital divide and lessening these inequalities.\u00a0<\/p>\n<p><\/p>\n<p><b>How have you seen your research help real people?\u00a0<\/b><\/p>\n<p><b>Courtney:\u00a0<\/b>In 2018, we worked with Titi Akinsanmi, Google\u2019s Policy and Government Relations Lead for West and Francophone Africa, and PAIR Co-lead and Principal Research Scientist Fernanda Viegas on the report for\u00a0<a href=\"https:\/\/research.google\/pubs\/pub48985\/\">AI in Nigeria<\/a>. Since then, the Ministry of Technology and Science reached out to Google to help form a strategy around AI. We\u2019ve seen government bodies in sub-Saharan Africa use this paper as a roadmap to develop their own responsible AI policies.<\/p>\n<p><\/p>\n<p><b>How should aspiring AI thinkers and future technologists prepare for a career in this field?<\/b><\/p>\n<p><b>Diana:<\/b>\u00a0My main advice? Start with people and their needs. A digital solution or AI may not be necessary to solve every problem. The\u00a0<a href=\"https:\/\/pair.withgoogle.com\/guidebook\/\">PAIR Guidebook<\/a>\u00a0is a great reference for best practices and examples for designing with AI.<\/div>\n<\/div>\n<div class=\"block-perspective_qa\">\n<div class=\"uni-related-article-tout h-c-page\" data-component=\"uni-related-article-tout\">\n<section class=\"h-c-grid\"><a class=\"uni-related-article-tout__wrapper h-c-grid__col h-c-grid__col--8 h-c-grid__col-m--6 h-c-grid__col-l--6 h-c-grid__col--offset-2 h-c-grid__col-m--offset-3 h-c-grid__col-l--offset-3 uni-click-tracker\" data-analytics='{\n                       \"event\": \"page interaction\",\n                       \"category\": \"article lead\",\n                       \"action\": \"related article - inline\",\n                       \"label\": \"article: investing-in-indias-digital-future\"\n                     }' href=\"https:\/\/blog.google\/inside-google\/company-announcements\/investing-in-indias-digital-future\/\"><\/p>\n<div class=\"uni-related-article-tout__inner-wrapper\">\n<p class=\"uni-related-article-tout__eyebrow h-c-eyebrow\">Related Article<\/p>\n<div class=\"uni-related-article-tout__content-wrapper\">\n<div class=\"uni-related-article-tout__image-wrapper\">\n<div class=\"uni-related-article-tout__image\" style=\"background-image: url('https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/images\/G4_India_2020_-_Lotus_2.max-500x500.jpg')\"><\/div>\n<\/div>\n<div class=\"uni-related-article-tout__content\">\n<h4 class=\"uni-related-article-tout__header h-has-bottom-margin\">Investing in India&#8217;s digital future<\/h4>\n<p class=\"uni-related-article-tout__body\">Google CEO Sundar Pichai announces a $10 billion Google for India Digitization Fund to accelerate India\u2019s digital economy.<\/p>\n<div class=\"cta module-cta h-c-copy uni-related-article-tout__cta muted\"><span class=\"nowrap\">Read Article<svg class=\"icon h-c-icon\" role=\"presentation\"><use xlink:href=\"#mi-arrow-forward\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"><\/use><\/svg><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/a><\/section>\n<\/div>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/blog.google\/technology\/ai\/researchers-make-sure-ai-works-for-farmers\/\">Go to Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Author: \u201cFarmers feed the entire world \u2014 so how might we support them to be resilient and build sustainable systems that also support global food [&hellip;] <span class=\"read-more-link\"><a class=\"read-more\" href=\"https:\/\/www.aiproblog.com\/index.php\/2021\/08\/23\/these-researchers-are-bringing-ai-to-farmers\/\">Read More<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":457,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[24],"tags":[],"_links":{"self":[{"href":"https:\/\/www.aiproblog.com\/index.php\/wp-json\/wp\/v2\/posts\/4947"}],"collection":[{"href":"https:\/\/www.aiproblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aiproblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aiproblog.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aiproblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=4947"}],"version-history":[{"count":0,"href":"https:\/\/www.aiproblog.com\/index.php\/wp-json\/wp\/v2\/posts\/4947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aiproblog.com\/index.php\/wp-json\/wp\/v2\/media\/462"}],"wp:attachment":[{"href":"https:\/\/www.aiproblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=4947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aiproblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=4947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aiproblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=4947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}