{"id":5061,"date":"2021-09-29T17:45:00","date_gmt":"2021-09-29T17:45:00","guid":{"rendered":"https:\/\/www.aiproblog.com\/index.php\/2021\/09\/29\/how-ai-is-making-information-more-useful\/"},"modified":"2021-09-29T17:45:00","modified_gmt":"2021-09-29T17:45:00","slug":"how-ai-is-making-information-more-useful","status":"publish","type":"post","link":"https:\/\/www.aiproblog.com\/index.php\/2021\/09\/29\/how-ai-is-making-information-more-useful\/","title":{"rendered":"How AI is making information more useful"},"content":{"rendered":"

Author: <\/p>\n

\n
\n
\n

Today, there\u2019s more information accessible at people\u2019s fingertips than at any point in human history. And advances in artificial intelligence will radically transform the way we use that information, with the ability to uncover new insights that can help us both in our daily lives and in the ways we are able to tackle complex global challenges.<\/p>\n

At our Search On livestream event today, we shared how we\u2019re bringing the latest in AI to Google\u2019s products, giving people new ways to search and explore information in more natural and intuitive ways.<\/p>\n

<\/p>\n

Making multimodal search possible with MUM<\/h3>\n

Earlier this year at Google I\/O, we announced we\u2019ve reached a critical milestone for understanding information with Multitask Unified Model<\/a>, or MUM for short.<\/p>\n

We\u2019ve been experimenting with using MUM\u2019s capabilities to make our products more helpful and enable entirely new ways to search. Today, we\u2019re sharing an early look at what will be possible with MUM.\u00a0<\/p>\n

In the coming months, we\u2019ll introduce a new way to search visually, with the ability to ask questions about what you see. Here are a couple of examples of what will be possible with MUM.<\/p>\n<\/div>\n<\/div>\n

\n
\n
\"Animated<\/div>\n<\/div>\n<\/div>\n
\n
\n

With this new capability, you can tap on the Lens icon when you\u2019re looking at a picture of a shirt, and ask Google to find you the same pattern \u2014 but on another article of clothing, like socks. This helps when you\u2019re looking for something that might be difficult to describe accurately with words alone. You could type \u201cwhite floral Victorian socks,\u201d but you might not find the exact pattern you\u2019re looking for. By combining images and text into a single query, we\u2019re making it easier to search visually and express your questions in more natural ways.<\/p>\n<\/div>\n<\/div>\n

\n
\n
\"Animated<\/div>\n<\/div>\n<\/div>\n
\n
\n

Some questions are even trickier: Your bike has a broken thingamajig, and you need some guidance on how to fix it. Instead of poring over catalogs of parts and then looking for a tutorial, the point-and-ask mode of searching will make it easier to find the exact moment in a video that can help.<\/p>\n

<\/p>\n

Helping you explore with a redesigned Search page
\n<\/h3>\n

We\u2019re also announcing how we\u2019re applying AI advances like MUM to redesign Google Search. These new features are the latest steps we\u2019re taking to make searching more natural and intuitive.<\/p>\n

First, we\u2019re making it easier to explore and understand new topics with \u201cThings to know.\u201d Let\u2019s say you want to decorate your apartment, and you\u2019re interested in learning more about creating acrylic paintings.<\/p>\n<\/div>\n<\/div>\n

\n
\n
The search results page for the query \u201cacrylic painting\u201d that scrolls to a new feature called \u201cThings to know\u201d, which lists out various aspects of the topic like, \u201cstep by step\u201d, \u201cstyles\u201d and \u201cusing household items.\"<\/div>\n<\/div>\n<\/div>\n
\n
\n

If you search for \u201cacrylic painting,\u201d Google understands how people typically explore this topic, and shows the aspects people are likely to look at first. For example, we can identify more than 350 topics related to acrylic painting, and help you find the right path to take.<\/p>\n

We\u2019ll be launching this feature in the coming months. In the future, MUM will unlock deeper insights you might not have known to search for \u2014 like \u201chow to make acrylic paintings with household items\u201d \u2014 and connect you with content on the web that you wouldn\u2019t have otherwise found.<\/p>\n<\/div>\n<\/div>\n

\n
\n
\"Two<\/div>\n<\/div>\n<\/div>\n
\n
\n

Second, to help you further explore ideas, we\u2019re making it easy to zoom in and out of a topic with new features to refine and broaden searches.\u00a0<\/p>\n

In this case, you can learn more about specific techniques, like puddle pouring, or art classes you can take. You can also broaden your search to see other related topics, like other painting methods and famous painters. These features will launch in the coming months.<\/p>\n<\/div>\n<\/div>\n

\n
\n
\"A<\/div>\n<\/div>\n<\/div>\n
\n
\n

Third, we\u2019re making it easier to find visual inspiration with a newly designed, browsable results page. If puddle pouring caught your eye, just search for \u201cpour painting ideas” to see a visually rich page full of ideas from across the web, with articles, images, videos and more that you can easily scroll through.\u00a0<\/p>\n

This new visual results page is designed for searches that are looking for inspiration, like \u201cHalloween decorating ideas\u201d or \u201cindoor vertical garden ideas,\u201d and you can try it today.<\/p>\n

Get more from videos
\n<\/h3>\n

We already use advanced AI systems to identify key moments in videos, like the winning shot in a basketball game, or steps in a recipe. Today, we\u2019re taking this a step further, introducing a new experience that identifies related topics in a video, with links to easily dig deeper and learn more.\u00a0<\/p>\n<\/div>\n<\/div>\n

\n
\n