{"id":5684,"date":"2022-06-09T16:00:00","date_gmt":"2022-06-09T16:00:00","guid":{"rendered":"https:\/\/www.aiproblog.com\/index.php\/2022\/06\/09\/building-a-more-helpful-browser-with-machine-learning\/"},"modified":"2022-06-09T16:00:00","modified_gmt":"2022-06-09T16:00:00","slug":"building-a-more-helpful-browser-with-machine-learning","status":"publish","type":"post","link":"https:\/\/www.aiproblog.com\/index.php\/2022\/06\/09\/building-a-more-helpful-browser-with-machine-learning\/","title":{"rendered":"Building a more helpful browser with machine learning"},"content":{"rendered":"<p>Author: <\/p>\n<div>\n<div class=\"block-paragraph\">\n<div class=\"rich-text\">\n<p data-block-key=\"nze4g\">At Google we use technologies like machine learning (ML) to build more useful products \u2014 from filtering out <a href=\"https:\/\/cloud.google.com\/blog\/products\/workspace\/an-overview-of-gmails-spam-filters\">email spam<\/a>, to keeping maps <a href=\"https:\/\/blog.google\/products\/maps\/how-ai-and-imagery-build-self-updating-map\/\">up to date<\/a>, to offering more relevant <a href=\"https:\/\/blog.google\/products\/search\/how-ai-powers-great-search-results\/\">search results<\/a>. Chrome is no exception: We use ML to make <a href=\"https:\/\/blog.google\/outreach-initiatives\/accessibility\/get-image-descriptions\/\">web images<\/a> more accessible to people who are blind or have low vision, and we also generate <a href=\"https:\/\/blog.google\/products\/chrome\/live-caption-chrome\/\">real-time captions<\/a> for online videos, in service of people in noisy environments, and those who are hard of hearing.<\/p>\n<p data-block-key=\"3k61i\">This work in Chrome continues, so we wanted to share some recent and future ML improvements that offer a safer, more accessible and more personalized browsing experience. Importantly: these updates are powered by on-device ML models, which means your data stays private, and never leaves your device.<\/p>\n<h3 data-block-key=\"4fb6l\"><b>More peace of mind, less annoying prompts<\/b><\/h3>\n<p data-block-key=\"3lmaa\"><a href=\"https:\/\/safebrowsing.google.com\/\">Safe Browsing in Chrome<\/a> helps protect billions of devices every day, by showing warnings when people try to navigate to dangerous sites or download dangerous files (see the big red example below). Starting in March of this year, we rolled out a new ML model that identifies 2.5 times more potentially malicious sites and phishing attacks as the previous model \u2013 resulting in a safer and more secure web.<\/p>\n<p data-block-key=\"4eufa\">To further improve the browsing experience, we\u2019re also evolving how people interact with web notifications. On the one hand, page notifications help deliver updates from sites you care about; on the other hand, notification permission prompts can become a nuisance. To help people browse the web with minimal interruption, Chrome predicts when permission prompts are unlikely to be granted based on how the user previously interacted with similar permission prompts, and silences these undesired prompts. In the next release of Chrome, we\u2019re launching an ML model that makes these predictions entirely on-device.<\/p>\n<\/div>\n<\/div>\n<div class=\"block-image_full_width\">\n<div class=\"h-c-page\">\n<div class=\"article-image__is-caption h-c-grid__col--10 h-c-grid__col--offset-1 h-c-grid__col-l--offset-2 h-c-grid__col-l--8\"><img decoding=\"async\" alt=\"Two separate images side by side. The first on the left is a smartphone showing a red screen and a warning message about phishing. The image on the right shows a Chrome browser window showing a pop-up message saying \u201cNotifications blocked\u201d.\" class=\"article-image--full\" src=\"https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/images\/Screen_Shot_2022-06-09_at_11.39.00_AM.max-1000x1000.png\" tabindex=\"0\"><\/div><figcaption class=\"article-image__caption article-image__is-caption-image h-c-grid__col--8 h-c-grid__col--offset-2 h-c-grid__col-l--6 h-c-grid__col-l--offset-3\">\n<div class=\"rich-text\">\n<p data-block-key=\"fc9ke\">With the next release of Chrome, this is what you will see if a phishing attempt is detected (Left) and Chrome will show permission requests quietly when the user is unlikely to grant them (Right).<\/p>\n<\/div>\n<\/figcaption><\/div>\n<\/div>\n<div class=\"block-paragraph\">\n<div class=\"rich-text\">\n<h3 data-block-key=\"nze4g\"><b>Finding what&#8217;s important, always in your language<\/b><\/h3>\n<p data-block-key=\"27pso\">Earlier this year we launched <a href=\"https:\/\/blog.google\/products\/chrome\/finding-answers-gets-better-chrome\/\">Journeys<\/a> to help people retrace their steps online. For example: You might spend weeks planning a national park visit \u2013 researching attractions, comparing flights and shopping for gear. With ML and Journeys, Chrome brings together the pages you\u2019ve visited about a given topic, and makes it easy to pick up where you left off (vs. scr o o o l l ling through your browser history).<\/p>\n<p data-block-key=\"k0q3\">When you return to those hiking boots and camping guides, we\u2019re also using ML to make those websites available in your preferred language. In particular, we\u2019ve launched an updated language identification model to figure out the language of the page, and whether it needs to be translated to match your preferences. As a result, we\u2019re seeing tens of millions more successful translations every day.<\/p>\n<\/div>\n<\/div>\n<div class=\"block-image_full_width\">\n<div class=\"h-c-page\">\n<div class=\"article-image__is-caption h-c-grid__col--10 h-c-grid__col--offset-1 h-c-grid__col-l--offset-2 h-c-grid__col-l--8\"><img decoding=\"async\" alt=\"A Chrome browser showing Journeys related to travel. The user can see a cluster of recent searches they did related to a trip to Yosemite.\" class=\"article-image--full\" src=\"https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/images\/Chrome-Blog-Journeys_V4_YGdhgQw.max-1000x1000.png\" tabindex=\"0\"><\/div><figcaption class=\"article-image__caption article-image__is-caption-image h-c-grid__col--8 h-c-grid__col--offset-2 h-c-grid__col-l--6 h-c-grid__col-l--offset-3\">\n<div class=\"rich-text\">\n<p data-block-key=\"fc9ke\">The Journeys feature of Chrome groups together your search history based on topic or intent.<\/p>\n<\/div>\n<\/figcaption><\/div>\n<\/div>\n<div class=\"block-paragraph\">\n<div class=\"rich-text\">\n<h3 data-block-key=\"nze4g\"><b>A browser built just for you<\/b><\/h3>\n<p data-block-key=\"b3ali\">Maybe you like to read news articles in the morning \u2013 phone in one hand, cereal spoon in the other \u2013 so you share lots of links from Chrome. Or maybe voice search is more your thing, as you sneak in a few questions during your transit ride to work. Either way, we want to make sure Chrome is meeting you where you\u2019re at, so in the near future, we\u2019ll be using ML to adjust the toolbar in real-time \u2013 highlighting the action that\u2019s most useful in that moment (e.g., share link, voice search, etc.). Of course, you\u2019ll be able to customize it manually as well.<\/p>\n<\/div>\n<\/div>\n<div class=\"block-image_full_width\">\n<div class=\"h-c-page\">\n<div class=\"article-image__is-caption h-c-grid__col--10 h-c-grid__col--offset-1 h-c-grid__col-l--offset-2 h-c-grid__col-l--8\"><img decoding=\"async\" alt=\"A Chrome browser with a highlighted square around an icon to the right of the address bar. At the top is a share icon, and at the bottom is a microphone icon.\" class=\"article-image--full\" src=\"https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/images\/VoiceShare_toolbar.max-1000x1000.png\" tabindex=\"0\"><\/div><figcaption class=\"article-image__caption article-image__is-caption-image h-c-grid__col--8 h-c-grid__col--offset-2 h-c-grid__col-l--6 h-c-grid__col-l--offset-3\">\n<div class=\"rich-text\">\n<p data-block-key=\"fc9ke\">The toolbar in Chrome on Android will adapt based on your needs.<\/p>\n<\/div>\n<\/figcaption><\/div>\n<\/div>\n<div class=\"block-paragraph\">\n<div class=\"rich-text\">\n<p data-block-key=\"nze4g\">Our goal is to build a browser that\u2019s genuinely and continuously helpful, and we\u2019re excited about the possibilities that ML provides. At the end of the day, though, your experience is what really matters, so please tweet <a href=\"https:\/\/twitter.com\/googlechrome\">@googlechrome<\/a> to send us your feedback.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/blog.google\/products\/chrome\/building-a-more-helpful-browser-with-machine-learning\/\">Go to Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Author: At Google we use technologies like machine learning (ML) to build more useful products \u2014 from filtering out email spam, to keeping maps up [&hellip;] <span class=\"read-more-link\"><a class=\"read-more\" href=\"https:\/\/www.aiproblog.com\/index.php\/2022\/06\/09\/building-a-more-helpful-browser-with-machine-learning\/\">Read More<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":5685,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[24],"tags":[],"_links":{"self":[{"href":"https:\/\/www.aiproblog.com\/index.php\/wp-json\/wp\/v2\/posts\/5684"}],"collection":[{"href":"https:\/\/www.aiproblog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aiproblog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aiproblog.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aiproblog.com\/index.php\/wp-json\/wp\/v2\/comments?post=5684"}],"version-history":[{"count":0,"href":"https:\/\/www.aiproblog.com\/index.php\/wp-json\/wp\/v2\/posts\/5684\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aiproblog.com\/index.php\/wp-json\/wp\/v2\/media\/5685"}],"wp:attachment":[{"href":"https:\/\/www.aiproblog.com\/index.php\/wp-json\/wp\/v2\/media?parent=5684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aiproblog.com\/index.php\/wp-json\/wp\/v2\/categories?post=5684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aiproblog.com\/index.php\/wp-json\/wp\/v2\/tags?post=5684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}