Summary:<\/em><\/strong> Now that we\u2019ve detailed the four main AI-first strategies:\u00a0 Data Dominance, Vertical, Horizontal, and Systems of Intelligence, it\u2019s time to pick.\u00a0 Here we provide side-by-side comparison and our opinion on the winner(s) for your own AI-first startup.<\/em><\/p>\n \u00a0<\/p>\n Since we\u2019re going to offer a side-by-side comparison you may want to refer first to the foundation articles on the four strategies:<\/p>\n Data Dominance<\/u><\/em><\/a>,<\/p>\n Horizontal versus Vertical<\/u><\/em><\/a>, and<\/p>\n Systems of Intelligence<\/a><\/u><\/em>.<\/p>\n \u00a0<\/p>\n Here\u2019s How They Stack Up<\/strong>\u00a0<\/span><\/p>\n<\/p>\n Proprietary Data<\/strong><\/span><\/p>\n There is wide agreement that controlling a unique data set is the most effective way to create a defensible moat. \u00a0The exception is the Horizontal strategy which investors regard as fully exploited, that is the leaders have created dominant positions and are unlikely to be unseated.\u00a0 Since the IP in ML\/AI cannot reasonably be protected, control and dominance of the data is the remaining strong play.<\/p>\n Systems of Intelligence companies are less defensible on this dimension.\u00a0 Since they don\u2019t own the System of Record or the Systems of Engagement, they must rely on network effect of many users and a superior UI to attract and retain customers.\u00a0 It also suggests that existing SOR or SOE dominant vendors may move in as direct competitors either by acquisition or as soon as the market is shown to be viable.<\/p>\n Finding any sort of external data that can be claimed as proprietary and blended with the SOR data and manipulated with the ML\/AI layer would seem to be the only protection.<\/p>\n \u00a0<\/p>\n Subject Matter Expertise \/ Narrow Industry Focus<\/strong><\/span><\/p>\n This element leads back to finding a true hair-on-fire problem to be solved.\u00a0 Today these are all industry specific.\u00a0 This may in fact be the most difficult part for founders to identify.\u00a0 Bringing in industry respected leaders and SMEs early to the team not only brings focus and strength to the solution but will also create trust when it\u2019s time to go to market.<\/p>\n In the Systems of Intelligence strategy the focus is on processes across industries so the SME component will focus on the process desired.\u00a0 It\u2019s likely that SOI-based companies will also want to narrow their industry focus to just a few similar industries to make implementation configuration less complex blending with the Vertical strategy.\u00a0<\/p>\n \u00a0<\/p>\n AI Must Deliver the Core Value<\/strong><\/span><\/p>\n In the Vertical strategy, the lead advocate Bradford Cross, himself a VC is trying to build an investment thesis for selecting among AI-first startups.\u00a0 His position is that only AI can or must deliver really break through differentiation in the solution offered.<\/p>\n Cross also proposes that traditional ML, especially MLaaS tools don\u2019t offer sufficient differentiation or only incremental improvement in the solution.\u00a0<\/p>\n However, when we look at the example companies from the Data Dominance strategy (Blue River, Axon, and Stitch Fix), as well as those implementing the Systems of Intelligence strategy, it looks like a great deal can be accomplished with a mix of traditional ML and some AI.<\/p>\n Our take is that founders should try to envision AI-first strategies where they can offer true break through solutions, but not throw out the contribution of traditional and much easier ML.\u00a0<\/p>\n There is even an argument that in developing a Minimum Viable Data Product that it\u2019s easier to create earlier generations of the product with ML until the users help you focus in on what\u2019s important.\u00a0 Speed is more important than complexity or even full functionality early in the MVP process.<\/p>\n \u00a0<\/p>\n Full Stack Products<\/strong><\/span><\/p>\n The Data Dominance and Vertical strategies both suggest that a full stack solution is desirable or even a requirement.\u00a0 If there\u2019s an issue here it\u2019s in how to interpret full stack.\u00a0<\/p>\n Bradford Cross of the Vertical strategy makes a major issue of this taking the position that the complete solution and complexity of a true full stack solution creates its own additional moat.<\/p>\n Our observation is that while fully solving the customer\u2019s problem is important, it\u2019s possible to get carried away with what full stack means.\u00a0 See our example of the full stack predictive maintenance solution in the Vertical\/Horizontal<\/u><\/em><\/a> review as an object lesson in not getting carried away.\u00a0 The full stack suggested there by BCG would require building an app equivalent to an SAP or PeopleSoft ERP.\u00a0 That might be a good goal, but you can probably wow your customer with something more limited and achievable.<\/p>\n \u00a0<\/p>\n So Which is Best?<\/strong><\/span><\/p>\n If we were awarding points we\u2019d have to say that the Data Dominance and Vertical strategies are in the lead.\u00a0 The best evidence of this is where VCs are putting their investments and that clearly is in these two similar but slightly different buckets.\u00a0 The question is still open as to whether any of these AI-first companies can grow to IPO scale.\u00a0<\/p>\n Of the example companies we held out, Axon was already public before introducing an AI product.\u00a0 This is more of the data-side-car strategy from the old Horizontal days, but their treatment of AI with the Data Dominance strategy may be their ticket to growth.\u00a0<\/p>\n Blue River Technology was recently acquired by John Deere.\u00a0 This was no acquihire and the tail may wag the dog.\u00a0 It may be that Blue River will show the traditional equipment manufacturer how to survive and thrive into the future.\u00a0<\/p>\n That leaves Stitch Fix which is still growing nicely.\u00a0 Too early to say if they\u2019ll make it to IPO.\u00a0 Or will Amazon scoop them up?\u00a0 Their positioning using data dominance remains unique and very different from Amazon\u2019s usual way of selling fashion.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Other articles on AI Strategy<\/strong><\/span><\/p>\n Comparing AI Strategies \u2013 Systems of Intelligence<\/a><\/u><\/em><\/p>\n Comparing AI Strategies \u2013 Vertical versus Horizontal.<\/u><\/em><\/a><\/p>\n What Makes a Successful AI Company<\/u><\/em><\/a><\/p>\n AI Strategies \u2013 Incremental and Fundamental Improvements<\/u><\/em><\/a><\/p>\n \u00a0<\/p>\n Other articles by Bill Vorhies.<\/u><\/em><\/a><\/p>\n \u00a0<\/p>\n About the author:\u00a0 Bill Vorhies is President & Chief Data Scientist at Data-Magnum and has practiced as a data scientist since 2001.\u00a0 Bill is also Editorial Director for Data Science Central.\u00a0 He can be reached at:<\/p>\n Bill@Data-Magnum.com<\/a> or<\/span> Bill@DataScienceCentral.com<\/a><\/p>\n<\/div>\n Go to Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Author: William Vorhies Summary: Now that we\u2019ve detailed the four main AI-first strategies:\u00a0 Data Dominance, Vertical, Horizontal, and Systems of Intelligence, it\u2019s time to pick.\u00a0 […] Read 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<\/a>In our last several articles we\u2019ve taken a tour of the four major strategies for creating a successful AI-first company.\u00a0 So which one is best?<\/p>\n<\/a><\/p>\n